A SLICE OF SCHMIDT BROTHERS HISTORY
Our journey, from a passion project into a design-driven brand.
Schmidt Brothers Cutlery launched as a wholesale business in November
80 products developed within 90 days
The patented Schmidt Brothers Curve® is invented
Red & White were the original brand colors
First Inspired Home Show in Chicago
First Order: West Elm placed first order for initial launch product: Acacian Series (Universal Magnetic Storage Knife Blocks)
First Sighting: Products start showing up on shelves in stores
First Write-Up: Food & Wine article about Schmidt Brothers in December
First Website Orders: Shipped out of our garage to deliver to customers in time for the Holiday season. And yes, that's our Dad helping us pack and cheering us on!
Selected for Oprah's Favorite Things: Bonded Teak 15-Piece Knife Block Set
Launched expansion into BBQ & Grill Category
Launched expansion into Kitchen Tools & Gadgets Category
First Collaboration with Strip House Steakhouse
Received first international order
Received first large national chain orders over 100K+ units
Refreshed the Brand: Updated brand colors to Black & White
Moved out of the garage and into a 3PL Warehouse
Recognized as one of the fastest growing cutlery companies and moved into a top 10 position
Expanded across 10K national retail stores & grew ecommerce channel
Introduced First Japanese Damascus Steel Knife Series: The Artisan
First Michelin Star collab with COTE Korean Steakhouse™
Selected as The Knot's 2025 Registry Award Winner: Jet Black 7-Piece Knife Block Set
Introduced The Cutting Edge cooking class series
Unknowingly featured in our first Super Bowl ad (surprise!)
Celebrating Our 15-Year Anniversary!
